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History

History
  • 1960s
  • 1980s
  • 1990s
  • 2000s
  • 2010s

A visual history
alegria activity
Let us tell you!

Use the Scroll to start!

1960s

1964

Buses Alegría is born

In 1964 BUSES ALEGRÍA is born, a family-owned company of transport of people

Autobuses Alegría

1980s

1987

New land transport ordinance law

The new land transport ordinance law was passed, which required transforming or eliminating vehicles for passenger transport, older than 18 years. This affected 5 of the 45 vehicles of the company

La idea
Nueva Ley de Ordenación de transporte terrestre

1988

The idea

Juan Jesús Alegría insists on disassembling the inside of one of these vehicles to see the possibilities it may offer. He imagined that this space could become a place with wheels or a mobile office in which to create communication experiences

1990s

1992

First communication campaign

After more than three years visiting all the public administrations of Spain, Alegria Activity develops its first experiential communication campaign for the Community of Madrid: 'Planet Earth, our adventu' . An environmental awareness campaign for young people.

Primera campaña de comunicación

2000

2000-2003

Internationalization

In 2000, we opened our first office abroad, in Portugal. In 2001 it opens its headquarters in Italy and in the United Kingdom. In 2002 in France. In 2003 Alegria Activity America is created in Colombia because of expansion in the Latin American market

Conexión a Internet Vía Satélite
Internacionalización

2001

Internet connection Via Satellite

We started using satellite communications in the mobile units of our campaigns

2004-2005

2004

A commitment with quality

Obtaining the ISO 9001 certificate

alegria activity media
Un compromiso con la Calidad

2005

alegria activity media

Audiovisual production company to develop audiovisual content for projects or directly for other clients

2007

2007

New concept in mobile units

Renewal of the fleet of mobile units with the manufacturing of new vehicles more respectful with the environment and more spacious.

SEDIF 2007-2012
Nuevo concepto en unidades móviles

2007

SEDIF 2007-2012

Five years of raising awareness in children in metropolitan Paris

2008-2010

2009

The Awards Arrive

Iberdrola Excellence Award for the Supplier of the Year

Primeras retransmisiones deportivas
Llegan los Premios

2010

First sports broadcasts

Alegria activity joins the follow-up of sporting events: MotoGP, Champions League, Formula 1, World Basket 2014

2010s

2013

WSIS Project Prizes

Wsis Project Prizes Award "Building confidence and security in use of ICTs" category International Telecommunication Union (Internet for All)

Furgoneta Sprinter Maite Camperizada
WSIS Project Prizes

2018

Mobility alegria-activity

Camperized Vans