- 1960s
- 1980s
- 1990s
- 2000s
- 2010s
A visual history
alegria activity
Let us tell you!
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1960s
1964
Buses Alegría is born
In 1964 BUSES ALEGRÍA is born, a family-owned company of transport of people
1980s
1987
New land transport ordinance law
The new land transport ordinance law was passed, which required transforming or eliminating vehicles for passenger transport, older than 18 years. This affected 5 of the 45 vehicles of the company
1988
The idea
Juan Jesús Alegría insists on disassembling the inside of one of these vehicles to see the possibilities it may offer. He imagined that this space could become a place with wheels or a mobile office in which to create communication experiences
1990s
1992
First communication campaign
After more than three years visiting all the public administrations of Spain, Alegria Activity develops its first experiential communication campaign for the Community of Madrid: 'Planet Earth, our adventu' . An environmental awareness campaign for young people.
2000
2000-2003
Internationalization
In 2000, we opened our first office abroad, in Portugal. In 2001 it opens its headquarters in Italy and in the United Kingdom. In 2002 in France. In 2003 Alegria Activity America is created in Colombia because of expansion in the Latin American market
2001
Internet connection Via Satellite
We started using satellite communications in the mobile units of our campaigns
2004-2005
2004
A commitment with quality
Obtaining the ISO 9001 certificate
2005
alegria activity media
Audiovisual production company to develop audiovisual content for projects or directly for other clients
2007
2007
New concept in mobile units
Renewal of the fleet of mobile units with the manufacturing of new vehicles more respectful with the environment and more spacious.
2007
SEDIF 2007-2012
Five years of raising awareness in children in metropolitan Paris
2008-2010
2009
The Awards Arrive
Iberdrola Excellence Award for the Supplier of the Year
2010
First sports broadcasts
Alegria activity joins the follow-up of sporting events: MotoGP, Champions League, Formula 1, World Basket 2014
2010s
2013
WSIS Project Prizes
Wsis Project Prizes Award "Building confidence and security in use of ICTs" category International Telecommunication Union (Internet for All)
2018
Mobility alegria-activity
Camperized Vans