Iberdrola takes its commitment to the environment through renewable energy to all corners of Spain bringing tips on how to save money to households.
Its an authentic brand experience that allows visitors to feel as if they are at the heart of a wind and other hydropower plants. In addition to an interactive experience, visitors take as a gift tips on how to help them save in everyday areas of life and have the opportunity to demonstrate their expertise creating renewable energy such as wind, solar, hydro, tidal, and evaluate their knowledge in a final contest called "The Green Challenge".
The Iberdrola Bus raises public awareness about the importance of protecting the environment, strengthens ties to the brand and helps in saving energy in everyday life. The bus, in 2013, reached more than 125,000 citizens.