Community of Madrid
Drugs or you, that's the choice, the goal of the campaign being for young people to understand how drugs and addiction can harm their vital development. The campaign traveled throughout the Community of Madrid for a period of five years.
This campaign informed young people and teenagers about drugs, drug dependences and addictions. The focus was on a positive attitude to no drug use. A multimedia experience was developed, and children even enjoyed non-alcoholic cocktails.
This roadshow was part of a campaign used to connect with young people, also through the webpage www.drogasotu.com as well as profiles on Facebook and Twitter. The campaign also features testimonials from DJs Rivas and Rivera; The rapper Chojín; and the band Dover. They talk about their addictions; which included addictions to electronic music, family, friends, sports.... and best of all, with no side effects.