What did it feel like for Iker Casillas to hold the World Cup? Thousands of people found out in the Roadshow "The Power of Red" that helped Iberdrola to make its sponsorship of the Spanish football team more profitable.
We recreated 140 square meters of authentic football field and an augmented reality application did the rest to make us feel like the captain of the team and allow us to hold up the World Cup. A real unforgettable experience created by the hands of Iberdrola. To top it off, the audience could play football every way imaginable: foosball, computers, game consoles…
54,000 people took a picture with the World Cup during the three months of the Roadshow