Sony - France
Play the new PlayStation before anyone else. This is the proposal of Sony to their fans through this Premiere which toured major French cities in 23 stages. This premiere was a fantastic fun time in a futuristic space.
Also, The Gran Turismo 5 was premiered, one of the most mythical sagas of gaming history and a hallmark of Sony PlayStation.
Thanks to this campaign, a huge expectation was created prior to the launch of PlayStation and especially with the Gran Turismo game, the most realistic driving simulator that was the result of many years of work and presented exclusively in this Roadshow, and the Playstation Move controller that was the delight of young and old alike.