To strengthen Danacol´s association with cholesterol care, the "Cardiotour 2012" was created. It was a campaign that toured the main Spanish cities to raise awareness about the importance of controlling and reducing cholesterol.
The case was that Danacol stood as the perfect product to complement other habits that generate a heart-healthy lifestyle. So real experiences were created to stress cholesterol care such as cooking workshops or gymnastics sessions. All this with the figure of Vicente del Bosque as a sponsor and partner. This roadshow was part of the global brand campaign developed with other media.